Dayvigo

This was fun.... and entire campaign that was solely created to be used for social. Dayvigo tackled people with insomnia, and we decided to uses gamification and midnight live events to target those awake at night.

Social gamification v1

Social gamification v2

Social post

Instagram stories

Live event, clubhouse ( remember that ) & profile badge v1

Profile badge

Live event and social post v2

Main campaign

Live event with campaign

Instagram & BuzzFeed

Brainstorm

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